2004: HIV Does Not Discriminate – Do You?
CPHA Health Digest, Vol. 28, No. 3, Autumn 2004
These powerful words are the centrepiece of CPHA’s 2004 Social Marketing Campaign. It’s the second in a series of three annual campaigns aimed at reducing HIV/AIDS-related stigma and discrimination in Canada. This year, the messages and images of the campaign are targeted for women and youth, bringing the campaign in line with the UNAIDS World AIDS Day campaign theme.
“Do You?” is a social marketing campaign designed to reduce societal stigma and discrimination as they relate to HIV/AIDS, with the ultimate goal of decreasing the incidence of HIV infection in Canada. It is meant to support efforts to change the way Canadians treat people living with HIV, and will lead to dispelling the myths that form the basis of the stigma attached to HIV/AIDS.